Sales and Dealership Training
Doesn't Have To Be A Grind
Wheelhouse College delivers exceptional training in a better way
Fast
Train every department in your shop or dealership in as little as 30 days.
Effective
Small bites, big insights that actually move the needle.
Affordable
Whole-dealership training starting at just $40 per person, per month.
Fun
Education meets entertainment in a one-of-a-kind learning experience.
The Sales department isn't the only team on the floor
180+ Courses
Our training products provide an industry-specific whole-dealership approach to developing profitable businesses with with courses designed for each department in your store.
930+ Lessons
From creating customer relationships to understanding the psychology of selling in every department, Wheelhouse experts offer a unique, casual, and engaging range of video-based lessons.
70+ Hours
Training is delivered in easily digestable, bite-sized chunks to provide an effective and enjoyable experience as you absorb every essential insight.
Sam Dantzler delivers invaluable insights in his distinct “enter-train-ment” style
Through his boundless passion and infectious enthusiasm, Sam has a unique ability to connect with audiences and ignite engagement. Learning crucial sales strategies, business management systems, or menu selling techniques through Sam's signature training style is anything but boring!
An avid participant in the powersports, marine, and cycling industries, Sam not only brings his real-world customer experiences to train from, but also his deep commitment to delivering valuable whole-dealership training to the industries he loves and that have brought him lifelong joy.
Sam's Garage
Training that inspires students at every level to build expertise in their department using effective, relationship-based training strategies that generate the highest levels of success in your dealership.
Sam's Dock
Delivers premium retail training to the marine industry through a relationship-centered selling philosophy that is enthusiastic, casual, and entertaining for every member of a dealership's team.
BOSS
Discover expert-driven insights for mastering management and ownership operations. Including hiring strategies, digital lead management, and onboarding, BOSS courses provide comprehensive skills for elevating multiple aspect of your dealership's operations.
Sam's Peloton
Engaging and entertaining retail-training focused on cultivating trust and creating customers for life in the cycling industry using methods proven to promote overall business profitability.