Sam's Peloton

Training for the Cycling Industry

Sam’s Peloton is an engaging and entertaining retail training program focused on cultivating trust and creating customers for life in the cycling industry using methods proven to promote overall business profitability. The Peloton goes beyond a traditional sales training program to raise the level of performance in every department.

Get started for as little as $100/month
* Initial subscription includes unlimited access to Sam's Peloton training content for 10 trainees.

How do you enroll your customers into the life-style that IS cycling? Do you tap into your customers’ enthusiasm with sincerity and deep product knowledge? Do you implement systems within your store that drive profit while retaining employees? Sam Dantzler’s 3 decades of experience in the cycling world, coupled with his unique ability to influence and motivate people, is authentically captured and passionately delivered in this extensive series of online video lessons.

A basic subscription costs $100 per month and includes 10 “Seats” which can be assigned to anyone in your company (and across multiple locations) to provide access to the training content. Additional seats can be purchased at any time in bundles of 5 seats and a cost of $50 per month.

With a subscription to Sam's Peloton you'll have access to:

  • Sales Training
  • Service Training
  • P&A/Apparel Training
  • Marketing and Administration
  • Psychology and Selling
  • Management Training

Check out some sample training content...

  • "Follow Up – Digital Leads"
    "Job Vs. Career"
    "Peloton Intro"

About the Trainer

Sam Dantzler's success as an educator largely hinges on his unique ability to connect with audiences and ignite engagement through his own boundless passion. He builds his delivery around the concept of “enter-train-ment” — 51% education + 49% having a blast. Whether speaking on time management, consumer psychology, or the sales process, Sam offers an upbeat, memorable, and inspiring learning experience. From the sales floor to the corporate stage, Sam’s pursuit of knowledge and understanding guides his strategies for communication, connection and success.


We're glad you're interested in the Wheelhouse training platform!

At this time, our sign-up process is not available through mobile devices.

Please visit from a desktop computer or tablet to start a Test Drive or sign up for a product subscription.

Warning! Wheelhouse College Is Designed To Be Accessed Through A Desktop Computer Or Tablet

The Wheelhouse training platform has been desiged and built for an optimal experience on larger format devices. While training can be accessed through a hand-held mobile device, we recommend a tablet, laptop, or desktop computer as your primary training interface. If you decide to proceed with your mobile device, content will be better experienced in a landscape orientation, rather than portrait.

Please visit from a desktop computer or tablet to start for an optimized experience.