Sam's Dock

Training for the Marine Industry

Sam's Dock delivers premium retail training to the marine industry through a relationship-centered selling philosophy that is enthusiastic, casual, and entertaining for every member of a dealership's team. Trainer Sam Dantzler brings to bear his deep knowledge, expertise, and enthusiasm to provide a robust and easy-to-follow path to business profitability.

Get started for as little as $350/month
* Initial subscription includes unlimited access to Sam's Dock training content for 10 trainees.

Since its initial release in 2015 Sam’s Dock has expanded significantly beyond the sales department to provide relationship-centered training for service, parts, and finance departments, as well as courses for administrators and managers. In this robust series of courses and lessons, you’ll learn how to connect with customers on a personal level to drive measurable sales, create life-long customer relationships, build a work environment that your employees will love, and much more.

A basic subscription costs $350 per month and includes 10 “Seats” which can be assigned to anyone in your company (and across multiple locations) to provide access to the training content. Additional seats can be purchased at any time in bundles of 5 seats and a cost of $175 per month.

With a subscription to Sam's Dock you'll have access to:

  • Finance and Insurance Dept Training
  • Marketing and Administrator Training
  • P&A/ProShop Dept Training
  • Sales Dept Training
  • Service Dept Training
  • Management Training

Check out some sample training content...

  • "Trade Tips - Making Your Trade More Valuable"
    "Death by Meeting"

About the Trainer

Sam Dantzler's success as an educator largely hinges on his unique ability to connect with audiences and ignite engagement through his own boundless passion. He builds his delivery around the concept of “enter-train-ment” — 51% education + 49% having a blast. Whether speaking on time management, consumer psychology, or the sales process, Sam offers an upbeat, memorable, and inspiring learning experience. From the sales floor to the corporate stage, Sam’s pursuit of knowledge and understanding guides his strategies for communication, connection and success.

We're glad you're interested in the Wheelhouse training platform!

At this time, our sign-up process is not available through mobile devices.

Please visit from a desktop computer or tablet to start a Test Drive or sign up for a product subscription.

Warning! Wheelhouse College Is Designed To Be Accessed Through A Desktop Computer Or Tablet

The Wheelhouse training platform has been desiged and built for an optimal experience on larger format devices. While training can be accessed through a hand-held mobile device, we recommend a tablet, laptop, or desktop computer as your primary training interface. If you decide to proceed with your mobile device, content will be better experienced in a landscape orientation, rather than portrait.

Please visit from a desktop computer or tablet to start for an optimized experience.