Business Operations Systems and Strategies

Discover expert-driven insights for mastering management and ownership operations in your dealership. From hiring strategies to digital lead management, BOSS courses, led by top industry professionals, provide comprehensive skills for elevating multiple aspect of your dealership's operations and sales processes.

Get started for as little as $50/month
* Initial subscription includes unlimited access to BOSS training content for 5 trainees.

BOSS training courses offer a comprehensive approach to enhancing dealership operations, blending traditional hiring strategies with advanced digital sales techniques. This curriculum is designed to equip dealership decision-makers with the knowledge and tools necessary for excelling in today's dynamic retail environment.

The curriculum includes 4 courses detailing Sam Dantzler's 'Train and Hire' strategy, which meticulously addresses hiring practices. This series provides a structured approach to discovering and attracting candidates who fit job specifications and complement your dealership's core values and culture. From crafting precise job advertisements to conducting targeted training sessions, the courses unveil the true potential of candidates, leading to a well-rounded and efficient team dynamic.

In the Digital Lead Management (DLM) course, Sam is joined by John Greene of LeadHelm, to delve into the digital sales realm. The course covers strategies for digital lead generation, nurturing, and conversion, highlighting the significance of the digital customer journey. The course provides practical tools for integrating digital processes into your dealership's sales strategies, enhancing your team's capability in both digital and traditional sales.

This course is an essential guide for modernizing your dealership's sales approach, ensuring your team excels both online and offline.

A basic subscription costs $50 per month and includes 5 “Seats” which can be assigned to anyone in your company (and across multiple locations) to provide access to the training content. Additional seats can be purchased at any time in bundles of 5 seats and a cost of $50 per month.

With a subscription to Business Operations Systems and Strategies you'll have access to:

  • Hiring Staff – A Train and Hire Strategy (2 levels)
  • Hiring Managers and Key Personnel – A multi-step approach to finding the perfect fit (2 levels)
  • Sample hiring process documents
  • Digital Lead Generation Techniques - Strategies for online lead generation tailored to dealership values.
  • Nurturing and Converting Digital Leads - Methods for smoothly transitioning online interest to physical sales.
  • Sample Digital Sales Log, Lead Opportunity Scorecard, and Maturity Scorecard documents - Essential tools for tracking and evaluating digital sales effectiveness.
Download the curriculum here

Check out some sample training content...

"About the Train and Hire Strategy"
"Logistics and Who Should Be There"
"Night 3: Step 3 - Sit In/On"
"The Need for a New Approach"
"Dealership Tour, HR Assessment, and Review"
"Roundtable Role-Play"

About the Trainers

Andrew Hayes is passionate about helping people and organizations grow and achieve long-term excellence. He's energized by bringing great people and organizations into alignment with great opportunities. Andrew has grown two thriving small businesses in the education sector, and presently strives daily to cultivate creative and responsible young minds as the principal of Ambleside School of Colorado. Andrew received his Bachelors of Arts in History from the University of Notre Dame is currently pursuing his second degree from Notre Dame, a Masters in Nonprofit Administration.

John Greene | With a degree in International Business from Miami University, John boasts 30+ years in retail, with 20+ years in motorcycle industry leadership. He was President of The Lemco Management Group and co-founded Thunderbird Harley-Davidson. He later served as Chief Branding Officer at Scott Fischer Enterprises and Director of Dealer Operations Consulting at Harley-Davidson Motor Company. Today, John is the CEO at LeadHelm, specializing in the Digital Sales Process. He is also an advisor in leadership training, Organizational Health, team dynamics, business operations, financial analysis, and employee development, serving various dealer groups.

Sam Dantzler's success as an educator largely hinges on his unique ability to connect with audiences and ignite engagement through his own boundless passion. He builds his delivery around the concept of “enter-train-ment” — 51% education + 49% having a blast. Whether speaking on time management, consumer psychology, or the sales process, Sam offers an upbeat, memorable, and inspiring learning experience. From the sales floor to the corporate stage, Sam’s pursuit of knowledge and understanding guides his strategies for communication, connection and success.

Copyright © Wheelhouse College, LLC

We're glad you're interested in the Wheelhouse training platform!

At this time, our sign-up process is not available through mobile devices.

Please visit from a desktop computer or tablet to start a Test Drive or sign up for a product subscription.

Warning! Wheelhouse College Is Designed To Be Accessed Through A Desktop Computer Or Tablet

The Wheelhouse training platform has been desiged and built for an optimal experience on larger format devices. While training can be accessed through a hand-held mobile device, we recommend a tablet, laptop, or desktop computer as your primary training interface. If you decide to proceed with your mobile device, content will be better experienced in a landscape orientation, rather than portrait.

Please visit from a desktop computer or tablet to start for an optimized experience.

Proceed to Login